INTERNAL · v4 · MAY 2026
Community Thesis Drops Drop 01 Roles Asks
cloka × Pickyourtrail CONFIDENTIAL · INTERNAL PROPOSAL

Beyond the
weekend.
Retreats.

A long-term retreat series for cloka's community — destination-led, wellness-anchored, member-funded, delivered with Pickyourtrail's travel infrastructure.

Format
Sequential drops, one at a time
Drop 01
3 nights · Early July 2026
Pricing
Soft band · locked post-destination
Audience
cloka registered members
Create Sooper Hit Holidays✦ Beyond the Seen✦ Drop 01 · July 2026✦ 3 Nights · Land Only✦ Members Only✦ Create Sooper Hit Holidays✦ Beyond the Seen✦ Drop 01 · July 2026✦ 3 Nights · Land Only✦ Members Only✦
01 · The Community
cloka in motion

The run club that
shows up.

South India's first and biggest run club. 17K followers. 8,000+ registered members. 400–500 sign-ups per event drop, with 100–130 attending. Saturdays for runs. Sundays for lifts. Fight Club for those who want more.

cloka Week 66 Real Run — two runners mid-stride on a Chennai street, race flag in the background
@cloka.club Week 66 · Real Run
5K / 10K · Blue Cross Road
cloka run club — a large pack of runners moving together on a Chennai road at dawn
@cloka.club Weekly run
cloka Week 46 Run Club group shot on the beach with the cloka logo overlay
@cloka.club Week 46 · Run & Serve
17K+
IG followers
8,000+
Registered members
400–500
Sign-ups / event
100–130
Attend each event
02 · The Thesis
Why this exists

The run club
that travels.

Not a corporate offsite. Not a group tour. A retreat series that belongs to cloka — for runners, lifters, and fighters who want to push themselves somewhere new. Pickyourtrail builds the trip. cloka brings the community.

— 01

Community-led, not group-tour.

Every retreat is built around cloka's identity. Morning runs, recovery rituals, evening hangs. The kind of trip you'd want to film.

— 02

Destination as the protagonist.

We don't sell trips. We sell places that mean something — beach-run sectors, training environments, recovery sanctuaries.

— 03

Built on real travel muscle.

1.5M+ itineraries, 150K+ travellers. Pickyourtrail handles the trip end-to-end so cloka can focus on community.

03 · The Drop Calendar
FY26-27 release plan

One retreat
at a time.

Drops are revealed sequentially. Each gets its own moment, its own scarcity, its own marketing cycle. We learn from Drop 01 before we commit to Drop 02 publicly.

DROP 01
EARLY JUL 2026
DROP 01 · EARLY JUL 2026Wellness in Motion — destination shortlist ↓
3 Nights · 30–50 pax
Live
DROP 02
SEP / OCT 2026
DROP 02 · SEP / OCT 2026Wild & uncharted
3–4 Nights
Soon
DROP 03
DEC 2026
DROP 03 · DEC 2026Winter recovery
3 Nights
Soon
DROP 04
MAR 2027
DROP 04 · MAR 2027Endurance & reset
4 Nights
Soon
⛈

We thought about the rain. We think it makes the retreat better.

July is monsoon shoulder in two of our three shortlist destinations. Runners love monsoon running — cooler air, atmospheric light, fewer crowds, dramatic content. Surf stays gentle and beginner-friendly. We're building the itinerary to lean into it, not work around it.

Rain is a feature
04 · Drop 01 — Shortlist
Pick the protagonist

Three places
worth flying for.

Three options. Each filtered for July first week weather, real beach-run or zoned-fitness infrastructure, and a wellness story that fits how cloka actually moves. Koh Samui specifically is off the table — a competitor ran one there recently. Phuket gets its own slot because it's the world's Muay Thai capital and the only destination where Fight Club activates as a real pillar, not a substitute.

Indonesia
Keramas
+ Canggu

The Athletic Coast

Surf at sunrise, CrossFit by mid-morning, ice baths and a beach club by sunset.
Cloka FitRun + Lift + surf + recovery. All pillars present, with a stronger gym scene than anywhere else on the shortlist.
Weather JulDry season · 24–30°C · ideal
NightlifeStrong · Canggu beach clubs and Keramas beach bar on-site
Flight MAA~9–12 hrs · 1 stop
VisaVOA · USD 35
Properties researched · capacity-validated
Komune Resort & Beach Club, Keramas PYT pick
66 rooms, 4-star, beachfront on the world-famous Keramas surf break. Built for fitness retreats — "Health Hub" with indoor/outdoor functional gym, 25m lap pool, yoga + Pilates studios, Recovery Centre (ice bath, sauna, contrast therapy), "muscle beach" outdoor gym, healthy café. Hosts CrossFit and F45 retreats regularly. The single highest-fit property on this entire shortlist.
Wanderlust Fitness Village + partner stay, Canggu Fitness anchor
2,000 sqm CrossFit campus in Canggu — Bali's largest box, 15,000+ members. Full recovery centre (25m pool, ice baths, sauna), Wanderlust Fit Foods café, Saturday Smasher community class draws 100+. They run "Eat Sleep Train" packages with curated nearby accommodation (Tribal Bali, COMO sister properties) so cloka cohorts stay together while training on their floor.
Adiwana Bisma, Ubud Cultural pivot
73 rooms, 5-star, central Ubud. Adults-only, private gym, rooftop infinity pool, Tejas Spa. The option if cloka wants the Ubud-temple-and-yoga-shala layer instead of beach-and-CrossFit. 60 min from Keramas — Day 02 day-trip pairing possible.
APPROXSoft band
Sri Lanka
Ahangama
/ Mirissa

The Coast That Trains

Beach runs at sunrise, surf at noon, sunset shala, Mirissa bar nights.
Cloka FitRun + Lift + surf + recovery. All pillars activate.
Weather Jul30°C day · 24°C night · monsoon-shoulder, 6 hrs sun
NightlifeStrong · Mirissa beach bars, Ahangama coffee scene
Flight MAA~1.5 hrs direct to CMB + 2.5 hr drive south
VisaFree ETA · 30-day double entry
Properties researched · capacity-validated
Insight Resort Ahangama PYT pick
53 rooms, 4-star, beachfront, sits right on Marshmellow surf point in Ahangama. Gym, spa, 2 poolside bars, beach bar, BBQ facilities. Walking distance to the Ahangama bar and cafe scene. Sized correctly for a 30–50 pax cohort with hotel-grade rooms throughout — no dorms, no compromises on accommodation experience.
Weligama Bay Marriott Scale fallback
198 rooms, full Marriott infrastructure (3 pools, gym, spa, 500-pax ballroom), beachfront on Weligama surf break. The pivot if Drop 01 fills past 50 pax and we want zero capacity risk plus enterprise-grade ops. Loses the boutique fitness-camp character but keeps the surf-coast access.
Day 02 fitness partner Add-on
The South Coast has a thriving surf-fitness ecosystem (Elsewhere Weligama, Soul & Surf Ahangama, Marshmellow Surf Camp). Cohort stays at Insight, gets bussed to one of these for the full Day 02 cloka block — gym, yoga, ice bath, surf. Same Wanderlust-Bali model: separate the fitness anchor from the stay.
APPROXSoft band
Thailand
Phuket
/ Rawai

The Fight Island

Muay Thai at dawn, hill runs to the Big Buddha, ice bath and onsen by sunset.
Cloka FitRun + Lift + Fight + recovery. The only destination on the shortlist where Fight Club activates 1:1 — Phuket is the world's Muay Thai capital.
Weather Jul30°C day · 25°C night · monsoon season, but resorts open year-round and gyms are indoor / covered
NightlifeStrong · Rawai beach bars, Kata-Karon 15 min, Patong 30 min
Flight MAA~3 hr 10 min direct (Thai AirAsia, 2–4x weekly) · or ~7–9 hrs via BKK on multiple carriers
VisaVisa-free for Indians · 60-day stay (since Feb 2026) · TDAC online form required
Properties researched · capacity-validated
STAY Wellbeing & Lifestyle Resort, Rawai PYT pick
162 suites and villas, 5-star, sports-inclusive resort. 1,000 sqm three-floor gym (Life Fitness equipment), STATION 10 HIIT, daily Muay Thai / Yoga / Spin / Bootcamp classes, Le Spa with onsen (ice bath, infrared sauna, cold plunge, hot mineral bath), STAY WELL Clinic with cryotherapy and physiotherapy, 4 outdoor pools. Free shuttle to Nai Harn and Rawai beach (5 km). $111/night low-season July rate. The Komune of Phuket — fitness IS the property's identity.
Tiger Muay Thai + partner stay, Chalong Fitness anchor
World's flagship Muay Thai camp on Soi Ta-iad ("Fitness Street"). 250–400 trainees/month, 34 Muay Thai coaches plus dedicated BJJ, MMA, and S&C floors. Tuesday Big Buddha hill run, Thursday Nai Harn beach training. Wanderlust-Bali model: cohort stays at a partner property nearby (Cocoville Phuket, The Signature Phuket, Coco Retreat), trains at Tiger each day.
Courtyard by Marriott Phuket, Chalong Bay Scale fallback
280 rooms, 4-star Marriott chain property newly opened in Chalong Bay (2026). Standard chain ops (2 pools, gym, spa), 5 min drive from Soi Ta-iad fitness district. The pivot if cohort fills past 50 pax with chain-grade ops as the priority. Loses the dedicated-fitness identity of STAY.
APPROXSoft band

How we'd rank these for Drop 01: Phuket / Rawai is the strongest single-property fit on paper — STAY Wellbeing activates all four cloka pillars (Run, Lift, Fight, Recovery) under one roof at hotel grade, with the world's best Muay Thai scene 10 minutes away. Sri Lanka South Coast is the easiest sell — shortest flight from MAA (1.5 hrs direct), visa-free, monsoon-shoulder is a feature for runners. Bali (Keramas + Canggu) is the most globally desirable — strongest gym scene, surf identity, but the longest flight. We'd put Phuket and SL in a near-tie as the recommended pick depending on whether the founders prioritise Fight-Club fit or flight friction.

A note on pricing & capacity. Every property on this page has been filtered against three hard constraints: (1) capacity to comfortably host 30–50 pax in double occupancy, (2) per-pax all-in ceiling of ₹50K INR on double occupancy, and (3) hotel-grade rooms throughout — no dorms, no shared bunks. We've prioritised properties that share cloka's identity: places built for fitness, not places with a gym attached. Premium-wellness options (COMO Shambhala, Cape Weligama) and surf-camp boutiques with dorm-style rooms (Elsewhere, Soul & Surf) were dropped on price or accommodation grade. Detailed per-pax costing and final itinerary lock once we agree on destination and property.
05 · The Itinerary
3 Nights · Sample shape

Three days,
structured.

Holds regardless of destination. Heavy on movement and recovery, light on tourist box-ticking. Day 02 is the full cloka day. Day 03 has the signature challenge and ends with the farewell party.

Day01Arrival
Land, settle, shake out.
14:00
ArrivalCheck-in. Welcome kit (cloka tee, journal, recovery essentials).
17:00
ShakeoutLight shakeout run, 3–4 km, group-led. Easy pace, ocean route.
19:30
SocialWelcome dinner. Set the rhythm for the next three days.
Day02Build
The full cloka day. Run, lift, recover.
06:00
RunSunrise run, 5–8 km, scenic route led by a local guide. Photo team on-route.
09:00
FuelPerformance breakfast — protein, carbs, fruit, local specialty.
11:00
Lift / SurfStrength block, surf session, or Muay Thai (destination-dependent).
14:00
RecoveryLunch + ice bath / sauna / cold plunge. Earned, not optional.
17:00
MobilityYoga / mobility flow on the beach or rooftop shala.
20:00
SocialDinner at a curated local spot. Free evening after.
Day03Push
Signature challenge by day. Farewell party by night.
06:30
SignatureThe hero event — long beach run / hike / trail / open-water swim that becomes the retreat's defining moment.
11:00
BrunchLong brunch. Conversations. Decompression.
14:00
OpenFree afternoon — beach, pool, market, or nothing at all.
19:00
Farewell partyBeach setup. DJ + open bar + family-style dinner. Awards for the cohort: fastest, furthest, hardest pusher, biggest improvement. The story everyone takes home.
23:00
LateMusic continues. Bonfire. Conversations that earn the long flight home.
Day04Departure
A final move, then home.
07:00
OptionalOptional sunrise meditation or ocean swim. Goodbye, slowly.
10:00
Check-outBrunch + check-out. Group photo. Airport transfers in batches.
06 · Who does what

Two teams.
Clean handoff.

cloka — owns
The community
& the movement.
  • Fitness programming. Runs, lifts, fight sessions, recovery sequencing — the movement layer of the itinerary.
  • Member marketing. All campaigns to drive registrations across @cloka.club, the registered-member base, and cloka.in.
  • Trainer + host on-ground. Lead trainer travels with the group. Sets pace, leads sessions, anchors the social.
  • Brand identity continuity. Ensures the retreat feels like cloka, not a tour. Tone, language, content rights, social cadence.
  • Community curation. Vetting of who attends — protecting cohort chemistry, especially on Drop 01.
Pickyourtrail — owns
The trip,
end to end.
  • Itinerary architecture. Destination scouting, property selection, day-by-day flow, all non-fitness layers.
  • Commercials. Land pricing within the agreed band. Margin engineering. Supply contracts.
  • No-cost EMI infrastructure. Payment stack integration. Removes friction from the impulse-decision window.
  • Transaction microsite. Member-facing booking flow per drop. Registration, payment, confirmations, pre-trip ops.
  • The "why book" layer. Differentiation — unique properties, signature experiences, farewell party production, photo + content team.
  • Operations. Visa support, on-ground logistics, trip director, real-time issue resolution.
07 · The Commercials
Drop 01 economics

How the
numbers work.

Member-funded. Land-only so flights stay independent. No-cost EMI to keep the impulse window open. Final pricing locks once destination + property are agreed.

What's included

Stay3 nights · twin sharing
MealsAll breakfasts + 2 dinners + brunch
MovementAll run / lift / fight / yoga / surf
RecoverySauna / ice bath / cold plunge access
Farewell partyBeach setup · DJ · open bar · awards
TransfersAirport pickup & drop
Kitcloka tee, journal, recovery pack
ContentFull photo / video team
Trip leadPYT trip director + cloka host

What's not

FlightsMembers book separately
VisaMember responsibility · assisted
InsuranceRecommended, not included
Personal spendsDrinks beyond farewell, shopping
Single supp.Available on request
Spa treatmentsAvailable at properties, not bundled
Pre/postAdd-on at preferential rates
The conversion lever
No-cost EMI on the full retreat fee. The impulse window stays open after the decision.
PER MONTH ~₹8K × 6
08 · The Launch Plan
8 weeks to take-off

Working backwards
from July.

Lock destination by end of this week. Public launch mid-June. Land in July with a sold-out flight.

Week 0 — Now
15–22 May 2026
Alignment + destination lock
cloka founders + Hari + Santosh agree on partnership shape, destination, property, revenue model. PYT begins contracting.
Week 1–2
23 May – 5 Jun
Contracting + creative production
PYT closes property + ground partners. Hero shoot, key visuals, itinerary teaser. EMI stack setup.
Week 3
6–12 Jun
Member-facing site goes live
Transaction microsite launches. Teaser drops on @cloka.club. Email to 8K registered members. Waitlist opens.
Week 4
13–19 Jun
Registration opens
Payment-gated registration. First-come-first-served. EMI live. Target: 40 pax booked in week 1.
Week 5–6
20 Jun – 3 Jul
Sell-out push + pre-trip ops
Content cycle 2. Member onboarding calls. Visa assistance. Flight coordination.
Week 7
4–10 Jul
DROP 01 RUNS
On-ground execution. Real-time content. Build the proof point that unlocks Drops 02–04.
09 · What we need to move

Four decisions.
One week.

01

Destination + property lock

South Coast Sri Lanka / Ubud / Hill Country — and the specific property. Decision needed by end of Week 0 so contracting can start.

02

Revenue split

How do cloka and PYT share the economics? Fixed margin? Profit share? Marketing fee? Three options to put to cloka founders.

03

Brand identity for the series

Sub-brand lockup? Standalone cloka retreats with "powered by"? Visual system needs locking before public launch.

04

Marketing investment split

Who funds the launch shoot? Who runs paid? Who owns post-retreat content rights?